Marc Claproth
Ecommerce & AI Integration Specialist
Using AI to complete objectives faster and better
Professional Summary
AI FirstHi, I'm Marc Claproth. Throughout my career, I've partnered with manufacturers both in the U.S. and overseas to transform product ideas into successful direct-to-consumer brands. I specialize in building and optimizing sales channels—from mapping every SKU to crafting marketing campaigns that connect with real people.
With the rise of AI, I've been able to produce and execute at a faster and more efficient rate than ever before—streamlining workflows and delivering results with precision. I specialize in AI workflow orchestration, LLM development, and MCP integrations—building autonomous pipelines that eliminate bottlenecks and scale operations intelligently.
Core Competencies
Platform Management
Amazon, Shopify, Wix, Squarespace, Etsy, eBay, Walmart, BigCommerce and other major platforms
Data & Analytics
Google Analytics, Helium 10, Jungle Scout, Excel (VLOOKUP, IF statements), SQL, data scraping and processing
Digital Marketing
PPC campaigns, Google Ads, Facebook Ads, Amazon Advertising, graphic design, email marketing, organic marketing strategies
Web Development
Responsive design, performance optimization, security implementation, understanding of basic coding languages
Team Leadership
Scrum methodology, project management, collaborative goal setting, team building
Emerging Technology
AI integration, blockchain, Web3, machine learning applications for e-commerce
AI Workflow Orchestration
Designing and deploying multi-step AI pipelines, autonomous agent workflows, LLM chaining, prompt engineering, and AI-human collaboration systems
LLM Development & MCP
Building custom LLM-powered applications, Model Context Protocol (MCP) integrations, tool-use agents, RAG pipelines, and API orchestration across OpenAI, Anthropic, and Gemini
Professional Experience
Senior Sales & Marketing Manager — Independent Contractor
Since 2023, delivered end-to-end ecommerce, digital product, and marketing solutions across diverse industries. Core scope across engagements included:
- ▸Amazon FBA onboarding, listing optimization, and PPC campaign management
- ▸Multi-channel marketplace setup: Shopify, eBay, Walmart, Etsy, BigCommerce
- ▸Mobile app development and deployment (B2B supplier platforms, health apps)
- ▸Brand strategy, graphic design, and content creation
- ▸Community management and social media marketing for major entertainment IPs
- ▸SEO, keyword research, and organic growth strategy
- ▸SKU catalog management, inventory syncing, and operational scaling
- ▸AI workflow orchestration, LLM-powered app development, and MCP integrations
- ▸Product management (PM) spanning full product lifecycle across digital and physical goods
Community Manager & Marketing Lead
Served as community manager and marketing strategist across five major Fox Entertainment IPs: USFL, The Masked Singer, Krapopolis, WWE, and Fox Deportes. Oversaw community engagement, content strategy, digital marketing campaigns, and brand presence for licensed merchandise ecommerce operations.
Head of North American Sales & Ecommerce
Built and scaled the entire North American sales department from the ground up. Developed comprehensive B2B and B2C ecommerce platforms, onboarded products to Amazon FBA, and spearheaded internal team growth—assembling and leading dedicated marketing and sales teams to drive enterprise-level revenue growth.
Marketing Manager
Leading marketing efforts for family tax firm (ranked in top 800 firms nationally). Implementing client retention strategies, referral programs, community outreach, print advertising, direct mail campaigns, and professional networking initiatives.
Education
Associate in Business Administration
Berkeley City College — Foundation in business strategy and management principles