Marc Claproth
Ecommerce & AI Integration Specialist
Using AI to complete objectives faster and better
Professional Summary
AI FirstHi, I'm Marc Claproth. Throughout my career, I've partnered with manufacturers both in the U.S. and overseas to transform product ideas into successful direct-to-consumer brands. I specialize in building and optimizing sales channels—from mapping every SKU to crafting marketing campaigns that connect with real people.
With the rise of AI, I've been able to produce and execute at a faster and more efficient rate than ever before. I specialize in AI workflow orchestration, LLM development, and MCP integrations—building autonomous pipelines that eliminate bottlenecks and scale operations intelligently.
Experience Snapshot
Current Project
WoundWellCo — Digital Health Platform
Architecting and deploying a 4-pillar digital health platform for a physician-led wound care practice—patient education, AI-assisted self-assessment, e-commerce, and HIPAA-compliant telehealth.
Key Tools
Core Skills
- ▸AI Workflow Orchestration & LLM Development
- ▸MCP Integrations & RAG Pipelines
- ▸Amazon FBA · Shopify · Multi-Channel Ecommerce
- ▸PPC Campaigns · Google Ads · Facebook Ads
- ▸Platform Management (15+ platforms)
- ▸Data Analytics · SQL · Helium 10
- ▸Web Development & Performance Optimization
- ▸Team Leadership · Scrum · Project Management
Core Competencies
Platform Management
Amazon, Shopify, Wix, Squarespace, Etsy, eBay, Walmart, BigCommerce and other major platforms
Data & Analytics
Google Analytics, Helium 10, Jungle Scout, Excel (VLOOKUP, IF statements), SQL, data scraping and processing
Digital Marketing
PPC campaigns, Google Ads, Facebook Ads, Amazon Advertising, graphic design, email marketing, organic marketing strategies
Web Development
Responsive design, performance optimization, security implementation, understanding of basic coding languages
Team Leadership
Scrum methodology, project management, collaborative goal setting, team building
Emerging Technology
AI integration, blockchain, Web3, machine learning applications for e-commerce
AI Workflow Orchestration
Designing and deploying multi-step AI pipelines, autonomous agent workflows, LLM chaining, prompt engineering, and AI-human collaboration systems
LLM Development & MCP
Building custom LLM-powered applications, Model Context Protocol (MCP) integrations, tool-use agents, RAG pipelines, and API orchestration across OpenAI, Anthropic, and Gemini
Tools & Software
Design & Creative
Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom
AI Tools & LLMs
ChatGPT, Claude, Gemini, Midjourney, DALL·E, Runway ML, ElevenLabs, Perplexity, LangChain, OpenAI API, Anthropic API, MCP, RAG pipelines, AI agent frameworks
SEO & Research
Ahrefs, SEMrush, Moz, Google Search Console, Google Keyword Planner, Helium 10, Jungle Scout, Ubersuggest, Screaming Frog
Ecommerce & Operations
Shopify, Amazon Seller Central, eBay Seller Hub, Walmart Marketplace, BigCommerce, WooCommerce, Klaviyo, Mailchimp, Hootsuite, Slack, Notion, Asana, Trello
Professional Experience
Senior Sales & Marketing Manager — Independent Contractor
Providing specialized ecommerce, digital product, and marketing solutions across diverse industries. Scope includes Amazon FBA optimization, multi-channel marketplace integration (Shopify, eBay, Walmart), mobile app development, SKU catalog management, and enterprise-level sales operations. Clients include WoundWellCo (digital health), Sorcy App (B2B supplier platform), Becles/Ion Fusion (pet care), Enviro Flex Pack (packaging), and WallTools.
Community Manager & Marketing Lead
Served as community manager and marketing strategist across five major Fox Entertainment IPs: USFL, The Masked Singer, Krapopolis, WWE, and Fox Deportes. Oversaw community engagement, content strategy, digital marketing campaigns, and brand presence for licensed merchandise ecommerce operations.
Head of North American Sales & Ecommerce
Built and scaled the entire North American sales department from the ground up. Developed comprehensive B2B and B2C ecommerce platforms, onboarded products to Amazon FBA, and spearheaded internal team growth—assembling and leading dedicated marketing and sales teams to drive enterprise-level revenue growth.
Marketing Manager
Leading marketing efforts for family tax firm (ranked in top 800 firms nationally). Implementing client retention strategies, referral programs, community outreach, print advertising, direct mail campaigns, and professional networking initiatives.
Education
Associate in Business Administration
Berkeley City College — Foundation in business strategy and management principles